About Us

After working for years in the digital marketing industry Jarod wanted to find an ethical product that helped people and helped improve the world around us.

Something that was disrupting an outdated industry that needed to be improved.

After searching for years for the right product. he came accross lab grown diamonds and moissanite.

Lab-grown diamonds and moissanite offer an ethical alternative to traditional mined diamonds. They are created in controlled environments, reducing the environmental impact and avoiding the ethical concerns associated with mining practices such as exploitative labor and environmental degradation.

Entering the market with lab-grown diamonds and moissanite, Jarod could disrupt the traditional diamond industry, which has long been criticized for its lack of transparency and ethical issues. By offering consumers a more ethical and sustainable choice, Jarod could help to drive positive change in the industry while also meeting his personal goal of helping people and improving the world around us.

Transitioning into this industry has involved significant research and investment, but Jarod's passion for ethical products and his background in digital marketing has been a valuable asset in building a successful business in this space.

Why We Exist
The diamond mining industry has historically been controlled by a small number of major corporations.

Independent small businesses like Moissanite Engagement Rings (operating under Guthrie Jewellery) are part of leading a change in the industry, offering alternatives to the traditional diamond market by prioritizing transparency, sustainability, and ethical sourcing.

Jarod Guthrie, the founder of Guthrie Jewellery and Moissanite Engagement Rings, is passionate about transforming the industry. We want to support the value in building long term relationships, enabling young couples to get the ring they want, ethically sourced, continuing their journey together. 

By prioritizing relationships with suppliers who adhere to environmental standards, Guthrie Jewellery minimizes its ecological footprint while maximizing positive social impact.

Each ring crafted by Guthrie Jewellery is a testament to quality and design, using only conflict-free traceable gemstones. We are committed to developing sustainability through sourcing recycled precious metals and eco-friendly packaging where possible.

By disrupting the status quo, together we are reshaping the narrative surrounding engagement rings, with a value on the connection between couples over only materialistic benefits. We invite consumers to celebrate their love with rings that not only sparkle with beauty but also shine with integrity, knowing that their purchase represents a positive impact on both people and the planet.

Values:
Integrity
Let our customer's experience and product quality speak for our integrity.

Adventure
Deliver moments of awe to our customers through our Jewellery and experiences.

Connection
Support authentic connections with our customers, team, and community.